Alison Miller

Create a new story and brand

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Opportunity

Refine and expand the Alison Miller Real Estate brand.

Discovery

Nationally, 75% of recent sellers contacted only one agent before choosing who they worked with to sell their home. This means agents must be top-of-mind when buyers decide to sell their home.

Strategy

Create a differentiated brand platform to deliver a consistent message behind the Alison Miller brand.

Solution

A set of cohesive, differentiated and memorable marketing materials that make a great first impression and ensure Alison stays top-of-mind in the Northern Virginia market.

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