Curio Collection by Hilton

Position and build a new global brand

Opportunity

A new brand consisting of a collection of independent hotels launches under the Hilton flag to attract a new type of traveler to choose a Hilton brand.

Discovery

The target audience has a natural curiosity to discover more while traveling including the hotel they are staying with. They do not want to simply sleep there but want that to be part of their experience.

Strategy

Develop a social and video first platform focused on providing inspiration to discover more whey travel.

Solution

Discover What’s Inside platform increase traffic, social engagement and consideration for the brand, helping to drive revenue and pipeline growth.

Video is not creative from Broad Street but is a recap of previous work done.

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