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Curio Collection by Hilton
Position and build a new global brand
Opportunity
A new brand consisting of a collection of independent hotels launches under the Hilton flag to attract a new type of traveler to choose a Hilton brand.
Discovery
The target audience has a natural curiosity to discover more while traveling including the hotel they are staying with. They do not want to simply sleep there but want that to be part of their experience.
Strategy
Develop a social and video first platform focused on providing inspiration to discover more whey travel.
Solution
Discover What’s Inside platform increase traffic, social engagement and consideration for the brand, helping to drive revenue and pipeline growth.
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