Hilton Hotels & Resorts

Creating a new identity for a 90-year-old brand

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Opportunity

Redesign and scale a new brand identity for a 90-year-old brand in 75 countries and 30+ languages.

Discovery

The colors and delivery methods across the world had changed over time and hotels simply wanted to solution where the elements were easy to execute and consistent.

Strategy

Complement a clean, modern brand identity with an online toolkit to ensure brand consistency across the globe.

Solution

HiltonART was created to be the first global online toolkit for Hilton hotels that included thousands of templates and resources for hotels.

Video is not creative from Broad Street but is a recap of previous work done.