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Hilton Hotels & Resorts
Creating a new identity for a 90-year-old brand
Opportunity
Redesign and scale a new brand identity for a 90-year-old brand in 75 countries and 30+ languages.
Discovery
The colors and delivery methods across the world had changed over time and hotels simply wanted to solution where the elements were easy to execute and consistent.
Strategy
Complement a clean, modern brand identity with an online toolkit to ensure brand consistency across the globe.
Solution
HiltonART was created to be the first global online toolkit for Hilton hotels that included thousands of templates and resources for hotels.
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